CategorySales

3 Basic Google Analytics Features every Single Founder Should be Using

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In this post I’ll cover a couple of basic Google Analytics features every single founder should be using. They’re all part of the basic feature set of GA (Google Analytics) and don’t require deep technical skills or hours to set up. Personally I stayed away from using Google Analytics over the years. It seemed so overwhelming to really get value from it, I simply kept making excuses for why I...

Why developers-turned entrepreneurs struggle with growing their businesses

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When speaking with colleague programmers, it seems the majority of them either have concrete plans to start a (side) business of some sort or the ambition to do so someday. When they finally start working on their big idea, marketing/sales in particular, and overall growth in general, are areas they often struggle with. I know I did, and still do. What gives? Developers are often product people...

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