Do you bury your head in the sand when you give your customers a link to your website? It may be time to upgrade your website. An outdated website has a negative impact on your business, not only does it turn visitors away but you may also be losing to your competitors in search results. How exactly do you know when it is time to update your website. Here are some things to look for:
1) Your website does not work on mobile devices
I think it’s safe to say we all experienced a website that does not work on mobile. There is nothing more frustrating than trying to find specific information and you end up having to zoom in five times and slide the screen around to find what you are looking for.
Don’t give your visitors a poor user experience. A study done by Statista concluded that more than 50% of global web traffic to websites come from mobile.
Search engines strive to give the best user experience possible in order to keep people using their engine. On March 26th, 2018, Google officially announced that they would be using mobile first indexing. This means that they are going to be indexing websites based on their mobile version- not their desktop version (as was done in the past). This update has come at a time when mobile searches are becoming the majority and desktop searches are becoming the minority.
How do you know if your website is mobile friendly?
Google has a tool that can test your mobile friendliness. https://search.google.com/test/mobile-friendly
It’s very easy to check, simply paste your website URL into the bar and hit “Run Test” then wait for the results.
You want the end results to be green and say “Page is mobile friendly”. If the result is in red you know it’s time to upgrade your website.
2) When you don’t convert sales
One of the many great benefits of a website is it acts as a sales person 24/7. Your website is meant to get you leads or generate sales for you while you sleep. Conversions is a measurement of a successful website. Even if you drive a lot of traffic to your website through search, social media or direct traffic from being a reputable brand. The traffic doesn’t mean anything if you don’t turn your visitors into paying customers.
I won’t go into detail as to why your visitors are not converting, I found a great article from Frobes that points out a number of possible reasons. I just want you to be aware it might be time to upgrade your website when it’s not making sales for you.
3) You are embarrassed
I asked Jaun-Paul Stevenson, Co-founder of Kreonovo when he thinks it’s time to upgrade your website.
You know it’s time when you bury your head in the sand when you give customers a link to your website.
I have had this happen to me before at a conference. Naturally you tend to meet different people and share business information. More than once I’ve had people give me a business card and say “…don’t go to my website rather contact me directly.”
Immediately you lose a lot of credibility because your website is a reflection of your company’s brand and mission. If that message is not communicated well through your website, you forego opportunities to build new bridges.
4) When you have the same website for over 5 years
I think this one is pretty easy, we all are aware at the pace technology is advancing. We buy new phones, not necessarily to keep up with the Jones’, more because our phones become slower, they struggle to keep up with advancing apps, cameras improve. We simply get more out of them as they make our lives easier.
The same principle applies to your website. New technologies help your website load faster, work on mobile devices – as we know is extremely important – and design trends change. People start to gravitate to the latest style and design, if you keep your website updated you ensure that your business remains relevant.